When people are searching for products on the Internet, they enter specific words of the product they’d like to find in search engines such as Google. These specific words that are used by people to search for products are known as keywords.
When you are promoting your product, you have to ensure that your product is made known to your customers and gets a lot of exposure. To do this, you have to make your website and your advertisements to be keyword optimized. Meaning to say that if customers want to search for your product, your site wouldn’t be so hard to find, and sales could be easily generated.
However, how are you going to get the keywords that are mostly searched by people worldwide?
This is where keyword research tools or softwares come in. One such popular software used by Internet marketers is Wordtracker.
Wordtracker works by ‘crawling’ into most websites’ meta tags and base the keywords’ traffic over the period of every two months. Wordtracker will then list down the popular keywords and keyword phrases that people use to search for a certain product or a niche, which is a segment of a specified market.
Wordtracker also helps to determine how much competition that keyword or keyword phrase is having. The competition value is found using a formula known as the Keyword Effective Index, or KEI. If the competition number derived from this formula is close to zero, it means that the keywords are not effective. Keywords with the competition number above 100 are good keywords.
One problem admitted by most Internet marketers is Wordtracker’s inability to provide good research because it relies on keywords during the two previous months of the user’s present state, instead of relying on keywords for different months of the year. So, for example if Internet marketers would like keywords for the Christmas shopping season in November, they can’t rely on the keywords used in September and October.
Without even using Wordtracker, you can easily look into the meta-tags section of the HTML sources of the top 10 or 20 websites at various search engine giants such as Google, Yahoo and MSN and copy down the keywords they use.
Usage of Wordtracker costs 55 dollars for a month. Overall, I do believe that Wordtracker does its job in finding optimized and good keywords for websites and increase ranking in search engines.
But do I really think it’s worth the 55 dollar investment? Not at all.